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Letter of logo for the Asahi flag of the Japan Expo in Paris, France
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E-mail / Contact
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Title : Inquiry about the Japan Expo Logo

Dear the Japan Expo organizers and to whom concerned.

Personally, I have a French friend who stayed in Korea for two months last year. Once she got back to her hometown Paris, she sent me a message about your Japan Expo held annually in Paris. Although I have visited Paris twice before, I have never known about your Expo, but because of her, I got to know about the Expo is a huge event to not only French people but also to other Europeans who are interested in Japanese culture. As a college student living in Korea and as a neighboring country citizen, I have learned Japanese language throughout my highschool years and have visited and stayed in Japan for a long period of time as I was interested in Japanese culture as much as you display on your Expo. I am interested in Japanese culture because Japanese culture and Korean culture are quite similar but also quite different as they are with the relativeness of French culture and the British culture.



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Á¦°¡ ¾Æ´Â ¼±¿¡¼­ 20³â Àü¿¡ ÇÁ¶û½º »ç¶÷ ¼¼ ºÐ²²¼­ ÀÌ ¿¢½ºÆ÷¸¦ ¸¸µé¾ú°í, ÀÌ ·Î°í´Â 2007³â¿¡ Æ÷½ºÅÍ¿¡¼­ »ç¿ëµÈ °ÍºÎÅÍ Áö±Ý±îÁö »ç¿ëµÇ¾î ¿À°í ÀÖ½À´Ï´Ù.
https://www.manga-news.com/index.php/evenement/japan-Expo-2007
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http://koreabizwire.com/liverpool-fc-reposts-japanese-rising-sun-flag-image-despite-apology-to-s-korean-fans/150058 ÀÌÈÄ ¹ÝÅ© ȸ¿øµéÀÌ ÀÌ ¹®Á¦¸¦ Á¦±âÇϱâ À§ÇØ Ç×ÀÇ ¼­ÇÑÀ» º¸³Â°í, ¸®¹öÇ® Ã౸ÆÀÀº ¹®Á¦ÀÇ À̹ÌÁöµéÀ» Áö¿ì°í ÀÌ ¹®Á¦¿¡ ´ëÇؼ­ ÀÎÁöÇßÀ¸¸ç »ç°Ç¿¡ ´ëÇؼ­ »ç°úµå¸°´Ù´Â ´äº¯ ¸ÞÀÏÀ» ¹ÝÅ©¿¡ º¸³Â½À´Ï´Ù. ÀÌ ´äº¯¿¡ °üÇؼ­´Â ¾Æ·¡ÀÇ ºí·Î±×¸¦ Âü°íÇÏ½Ã¸é µË´Ï´Ù.
https://blog.naver.com/vank1999/221749805941


±ÍÇÏÀÇ µ¿·áµé°ú ÀÌ ¹®Á¦¿¡ ´ëÇØ ÀdzíÇØ º¸½Å ÈÄ, Àú´Â ±ÍÇÏÀÇ ÀÇ°ßÀ» µè°í ½Í½À´Ï´Ù.


Anyway, what my French friend had told me is about your official logo that are used and printed in your homepage, app, tickets, brochures, etc. She had told me that the logo might give unpleasant or offensive feelings to world citizens. What she had insisted to me is that the logo looks very similar to the Rising Sun Flag.

If the logo and its meaning were to actually come from the Rising Sun Flag pattern, I thought that it could become an internationally problematic situation. So I went through some research on the internet as much as I could.

As far as I know of, three French people have founded the Expo 20 years ago, and the logo has been used since 2007 on the posters.
https://www.manga-news.com/index.php/evenement/japan-Expo-2007
I don't want to make you feel offensive and just want to ask how and where the idea of the logo originally deprived from. The idea and concept of me and my French friend is that the Rising Sun Flag pattern has unfavorable meanings to people living in not only Korea and Japan, but also to other Asian fellows. Let me explain what it means to us.

If you are an European citizen, you must have learned about the Hakenkreuz and the swastika pattern of the Nazis throughout your life. To Asians, the Rising Sun Flag implies the same thing as the Hakenkreuz is to the Europeans. As the agony and wounds of the German Nazis are left in Europe and Europeans, the same agony and wounds of the imperialist and militarist Japan are still left in Asia and many Asians. Even the WWII has ended more than 70 years ago, the moves by Germany and Japan are quite different. As you may know, the German chancellor annually visits the Holocaust memorials to apologize for their ancestor's wrong doings and all German students learn about the history of the Holocaust as they grow up.
In Japan, on the other hand, the Japanese government is hiding and erasing the traces of the past wrong doings. Each year, the prime minister and politicians of Japan either pay a tribute or visit the Yasukuni shrine to worship the 1st class war criminals as deities who are buried in the shrine. The Japanese students learn in their history textbooks that their ancestors' past imperialist move towards Asian countries were to develop them, not to invade them.
For more information about Japanese militarism and imperialism you may visit the web site below as it will be easier for you to understand. http://maywespeak.com/

Under the Nazi flag, more than 6 million Jewish people were killed, and under the Rising Sun Flag, more than 20 million Asians were killed. I hope that you get the picture of what I am trying to imply. Even though you and your Expo might have not known about the meaning of the Rising Sun Flag when making your official logo for the Expo, the logo gives us a lot of thoughts. What is even worse is that the Japanese government is trying to frame "the Rising Sun Flag pattern = Japanese culture" when publicizing overseas. If this framing is continuously allowed, distorted perceptions of history will spread, and people around the world will think that only Koreans are angry about the Rising Sun Flag with national sentiment.
In my humble opinion, the issue of the Rising Sun Flag is not a question of the perception of history between Korea and Japan, but of all people in the world resisting against Japan's 21st century imperialistic move to revive the thoughts of war of aggression. Everyone around the world who defends world human rights and peace must be alert to the Rising Sun Flag issue.

Most of all, because the Japanese government has been washing the image of a war criminal nation as an atomic bomb victim, with its strong global network and lobbying capabilities, and distorting the Rising Sun Flag as a part of Japanese traditional culture, VANK members have carried out various campaigns and showed results on raising the issue of the Rising Sun Flag.

One of the very well known Football club, the Liverpool FC of the Premier League had some issues with posting the Rising Sun Flag images on their social media. Not many of Football fans knew about the issue before, but after this incident, the issue arouse many English Premier League fans' attention of the Rising Sun Flag issue. You may read this news article about the incident.
http://koreabizwire.com/liverpool-fc-reposts-japanese-rising-sun-flag-image-despite-apology-to-s-korean-fans/150058 However, after one of VANK members have sent e-mail to raise the issue, the Liverpool Football Club had replied to VANK that they understood the errors, deleted the images and apologized for the incident. You may refer to this blog about the reply.
https://blog.naver.com/vank1999/221749805941 

Please discuss the issue with your colleagues and I would like to hear back from you.


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ÀÌ Àü ¼¼°èÀûÀÎ Àü¿°º´ ¶§¹®¿¡, Æĸ®¿¡¼­ ¿­¸®´Â ¿¢½ºÆ÷¸¦ ÁغñÇÏ´Â ¸ðµç À̵éÀÌ ¿¢½ºÆ÷°¡ ¿¬±âµÈ ¹®Á¦¸¦ ºñ·ÔÇÏ¿© ÀÌ »óȲÀ» ÇØ°áÇØ ³ª°¡´Â °ÍÀÌ ¾î·Æ´Ù°í ´À³¢°í ÀÖ´Ù´Â °ÍÀÌ ÀÌ °÷ Çѱ¹¿¡¼­µµ ´À²¸Áý´Ï´Ù. °³ÀÎÀûÀ¸·Îµµ Á¦ ÇÁ¶û½º Ä£±¸¸¦ ¸¸³ª°íÀÚ 5¿ù¿¡ °èȹÇß´ø Æĸ® ¿©ÇàÀ» Ãë¼ÒÇÑ ¹Ù ÀÖ½À´Ï´Ù. ±ÍÇÏÀÇ ¿¢½ºÆ÷°¡ 2000³â¿¡ ÃÖÃÊ ¿­¸° ÀÌÈÄ ¹æ¹®ÀÚ°¡ ±âÇϱ޼öÀûÀ¸·Î ´Ã¾î³­ °Íó·³, ±ÍÇÏÀÇ ¿¢½ºÆ÷°¡ ÇÁ¶û½ºÀÎÀ» ºñ·ÔÇÑ À¯·´ÀεéÀÌ Áñ±â´Â ¿¬·ÊÀûÀÎ Çà»ç·Î ¹ßÀüµÇ¾ú´Ù°í »ý°¢ÇÕ´Ï´Ù. ±ÍÇϲ²¼­ ¼º°øÀûÀ¸·Î ¿¢½ºÆ÷¸¦ 20¿© ³â°£ °³ÃÖÇϱâ À§Çؼ­ ¼ö¸¹Àº ³ë·Â°ú ¾î·Á¿î ½Ã°£µéÀ» °ÅÃÄ °¬À½À» °ø°¨ÇÒ ¼ö ÀÖ½À´Ï´Ù. ±ÍÇÏ°¡ ÀϺ» ¹®È­¿¡ ´ëÇؼ­ ¿­¸° ¸¶À½À» Ç°°í ¿À½Å °Íó·³, ¿íÀϱ⠹®Á¦¿¡ ´ëÇؼ­µµ ¿­¸° ¸¶À½À» °®°í ¹Ù¶óºÁÁÖ½Ã±æ ¹Ù¶ó¸ç, ±ÍÇÏÀÇ °ø½Ä ·Î°í¿Í ¿íÀϱ⠹®Á¦¿¡ ´ëÇÑ µ¿·áµé°úÀÇ »ý»êÀûÀÎ Åä·Ð ÈÄ¿¡ »ý»êÀûÀÎ Åä·ÐÀ» ÇØ ÁÖ½Ã±æ ¹Ù¶ø´Ï´Ù.

±ÍÇϲ²¼­ ÀÌ ±¹Á¦ »çȸ¿Í (ƯÈ÷ ¹®È­±³·ù Æҵ鿡°Ô) Áß¿äÇÑ ¿ªÇÒÀ» ÇØÁֽô °Í¿¡ °¨»çÇϸç, ÀÌ ¹®Á¦¿¡ ´ëÇØ °í·ÁÇØ Áּż­ °¨»çÇÕ´Ï´Ù. Àú´Â ±ÍÇÏÀÇ ´äº¯À» ±â´Ù¸± °ÍÀ̸ç ÀÌ ¹®Á¦¿¡ °üÇØ ±Ã±ÝÇÑ Á¡ÀÌ ÀÖÀ¸½Ã´Ù¸é ¾ðÁ¦µçÁö Á¦ À̸ÞÀÏÀ» ÅëÇØ ¿¬¶ôÁÖ¼¼¿ä.

Due to the global pandemic, I can feel far from here that every single one of you planning the Expo find it difficult to solve the situation because it has been postponed. Personally, my trip to Paris to meet my French friend last May was cancelled too. As the people visiting your Expo has been greatly widened since your first exhibition in 2000, I believe that your Expo have become an annual festival enjoyed by Europeans including French. I can feel that you and your Expo has gone through difficult times for 20 years to thrive as a successful Expo, but as you have had the open mind toward Japanese culture, I wish that you keep the same open mind with the Rising Sun Flag issue, and have a productive discussion on the issue with your colleagues in relation to your official logo.

I would like to thank you for taking such a heavy and significant role in our international community (especially to cultural exchange enthusiasts), and I sincerely thank you for your consideration. I would be looking forward to your reply and if you have any questions regarding the issue, feel free to contact me by e-mail.

 
   
 

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